The predictors of attitude towards online advertising
With the significant increase of the number of Internet users in Malaysia to 17.5 million users in 2011, on-line advertisers need to understand the consumers’ attitude towards on-line advertising better. Thus, the main aim of this research paper is to study the predictors of consumers’ attitude towa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific & Academic Publishing
2013
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/190/1/Kok%20Li%20MIng%20-%20The%20Predictors%20of%20Attitude.pdf http://eprints.sunway.edu.my/190/ |
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| Institution: | Sunway University |
| Language: | English |