Exploring consumers' attitudes and behaviours toward online hotel room reservations
Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific & Academic Publishing
2013
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/191/1/Kok%20Li%20Ming%20-%20Exploring%20Consumers%27%20Attitudes%20and%20Behaviours%20toward%20Online%20Hotel%20Room%20Reservations.pdf http://eprints.sunway.edu.my/191/ |
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| Institution: | Sunway University |
| Language: | English |