Deciphering tourist shoppers’ U-commerce readiness: Current challenges and post-pandemic concerns
Increased reliance and advancements in technology and a change of behavior amongst tourist shoppers due to the pandemic indicate the need to reconsider U-commerce technologies and applications, ensuring that the retailing industry is sustainable. Prior to the COVID-19 pandemic it was not uncommon fo...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
South Asia Publications
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1933/ https://www.indianjournals.com/ijor.aspx?target=ijor:jmr&type=home |
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| Institution: | Sunway University |