The emergence of a new religious travel segment: Umrah do it yourself travellers (DIY)

• Main Authors: Siti Atikah, Rusli *, Tan, Ai Ling *, Trupp, Alexander *, Chong, Daniel Ka Leong *, Arni, Abdul Gani, Vijaya Malar, V. A. *
• Format: Article
• Language: English
• Published: University of Oradea, Romania and Gdansk University of Physical Education and Sport, Poland 2022
• Subjects: G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/1944/1/Siti%20Atikah%20Emergence%20of%20a%20new%20religious%20travel.pdf; http://eprints.sunway.edu.my/1944/; http://doi.org/10.30892/gtg.40104-800
• Institution: Sunway University

This research examines the rise of a new religious travel segment – the Umrah Do It Yourself (DIY) travellers. While Hajj is the fifth pillar of Islam, Umrah is a minor Muslim pilgrimage that can be undertaken at any time of the year, while still playing a crucial role in the completion of Hajj ritu...