The effect of socio-demographic variables travel characteristics on motivation of Muslim family tourists in Malaysia

• Main Authors: Yuhanis, Abdul Aziz, Siti Rahayu, Hussin, Nezakati, Hossein *, Raja Nerina, Raja Yusof, Haslinda, Hashim
• Format: Article
• Published: Emerald 2018
• Subjects: G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/2017/; https://doi.org/10.1108/JIMA-03-2016-0016
• Institution: Sunway University

Purpose This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia. Design/methodology/approach The...