Impact of familiarity and green image on satisfaction and loyalty among young green hotel's guests - a developing country's perspective

• Main Authors: Wang, Lei, Zhang, Qi, Wong, Philip Pong Weng*
• Format: Article
• Language: English
• Published: Frontiers Media 2022
• Subjects: BF Psychology; G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/2078/1/impact%20of%20familiarity%20and%20green%20image%20on%20satisfaction%20and%20loyalty%20among%20young%20green%20hotels%27%20guests%20-%20a%20developing%20country%27s%20perspective-published%20version.pdf; http://eprints.sunway.edu.my/2078/; https://doi.org/10.3389/fpsyg.2022.899118
• Institution: Sunway University

Familiarity and green image influencing travelers’ green hotel patronage have often been overlooked in previous research. The aim of this study was to examine the relationship of the two dimensions of familiarity and the two dimensions of image with the overall image, satisfaction, and loyalty. The...