Pre-purchase behaviour: Is there a cognitive dissonance?
The purpose of the study is to provide a better understanding of pre-decisional conflict between different states of buyers. The focus of the study is on the uncertainty; ambiguity, similarity, and overloaded uncertainty that induce post-decisional conflicts. On top of that, the researchers also ana...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AENSI Publisher
2014
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/272/1/CCG%20and%20DHT%20Prepurchase%20Behavior.pdf http://eprints.sunway.edu.my/272/ http://ajbasweb.com/old/ajbas/2014/Special%202/35-40.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Sunway University |
| Language: | English |