Reality television programs in Malaysia : a dream come true?
Reality television programs have changed the media landscape drastically since the turn of the millennium. Owing to its interactive nature, reality television has become a highly marketable advertising vehicle. In view of its rising popularity and potential in marketing, the influence of these progr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sunway University College
2006
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/30/1/moy3.pdf http://eprints.sunway.edu.my/30/ |
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| Institution: | Sunway University |
| Language: | English |