Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley
The intention of this study is to determine the perception of students in evaluating the effectiveness of website branding for institutions of higher learning (IHLs). In addition, it is also to measure the effectiveness of website branding and the important role it plays as a medium in branding for...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sunway University
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/397/1/SAJ_10_2014_22-35.pdf http://eprints.sunway.edu.my/397/ |
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| Institution: | Sunway University |
| Language: | English |