Hotel co-branding: Is 2 better than 1?
This study aims to examine the effectiveness of co-branding strategy in improving the hotel’s perceived service tangibility. The existing literature on improving service tangibility was found little and there are relatively little effort has been made to explore co-branding effect in tangibilizing s...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tourism Educatiors Association of Malaysia
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/529/1/Daniel%20Chong%20Co-branding_2%20better%20than%201.pdf http://eprints.sunway.edu.my/529/ |
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| Institution: | Sunway University |
| Language: | English |