“Your Loyalty is Rewarded”: a study of Hotel Loyalty Program in Malaysia
Hotel loyalty programs had shown their importance in the global market and Malaysia is following up this trend. Yet, many of the information from the perspective of customers are still yet to be discovered by researchers. The purpose of this study is to discover the current state of satisfaction and...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA
2017
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| Online Access: | http://eprints.sunway.edu.my/568/1/Daniel%20Chong%20Hotel%20Loyalty%20Program%20in%20Malaysia.pdf http://eprints.sunway.edu.my/568/ http://www.jthca.org/jthca |
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| Institution: | Sunway University |
| Language: | English |