Womens’ mall patronage intentions : Impacts of attitude, subjective norm and self-efficacy in an Internationalized Shopping Centre
The study focuses on an Internationalized Shopping Centre in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopp...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/620/1/Toh%20Bee%20Hwa.pdf http://eprints.sunway.edu.my/620/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Sunway University |
| Language: | English |