The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia
The automobile industry in Malaysia is facing increasing competition from foreign makes.Local automobile manufacturers, namely Perodua and Proton, are thus losing their market share. With such rapid decline in sales, it is important to ascertain the needs of customers in determining the predictors o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2016
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/738/1/Derek%20Lai%20Teik%20Ong%20The%20mediating%20role%20of%20customer%20satisfaction.pdf http://eprints.sunway.edu.my/738/ |
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| Institution: | Sunway University |
| Language: | English |