The impact of Fitness Center servicescape on individual behavior: The Mediating role of emotional response
This study assesses the impact of fitness centers’ servicescape on individual behavior, exploring the mediating role of the Emotional Response between servicescape dimensions and individual behavior amongst customers of the Malaysian fitness industry. Consumers place great emphasis on the surroundin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Open Access
2017
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/739/1/Derek%20Lai%20Teik%20Ong%20Impact%20of%20fitness%20center.pdf http://eprints.sunway.edu.my/739/ |
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| Institution: | Sunway University |
| Language: | English |