Employee retention, market orientation, and organizational performance – An empirical study

Every organization needs to attract, recruit and hold the best talent in today’s competitive environment to survive in the marketplace. The organizations can perform at their best level by utilizing all capabilities of their employees that is possible through employees’ retention. The purpose of t...

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Main Authors: Fatema Johara, Sofri Yahya, Tehseen, Shehnaz *
Format: Article
Language:English
Published: International Academic Institute for Science and Technology, Haryana, India 2018
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Online Access:http://eprints.sunway.edu.my/849/1/Shehnaz%20Employee%20retention.pdf
http://eprints.sunway.edu.my/849/
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http://iaiest.com/journals/international-academic-journal-of-business-management/volume-5-issue-3-july-september2018/
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spelling my.sunway.eprints.8492019-05-02T07:20:29Z http://eprints.sunway.edu.my/849/ Employee retention, market orientation, and organizational performance – An empirical study Fatema Johara, Sofri Yahya, Tehseen, Shehnaz * HF Commerce Every organization needs to attract, recruit and hold the best talent in today’s competitive environment to survive in the marketplace. The organizations can perform at their best level by utilizing all capabilities of their employees that is possible through employees’ retention. The purpose of this study was to examine the extent to which market orientation assists in achieving organization’s outstanding financial performance by retaining its core employees. A total of 300 self-administrative questionnaires were distributed and only 266 employees gave feedback. Out of 266, response of 18 employees was found incomplete. The data was analyzed with the help of SPSS software. The results demonstrated that market orientation has a significant role in employee retention as well as outstanding organizational financial performance. The outcomes of this study will help organizations understand the importance of market orientation in achieving superior organizational financial performance and in retaining key employees. International Academic Institute for Science and Technology, Haryana, India 2018 Article PeerReviewed text en http://eprints.sunway.edu.my/849/1/Shehnaz%20Employee%20retention.pdf Fatema Johara, and Sofri Yahya, and Tehseen, Shehnaz * (2018) Employee retention, market orientation, and organizational performance – An empirical study. International Academic Journal of Business Management, 5 (3). pp. 176-187. ISSN 2454-2768 https://iaiest.com/about-us/ http://iaiest.com/journals/international-academic-journal-of-business-management/volume-5-issue-3-july-september2018/
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Fatema Johara,
Sofri Yahya,
Tehseen, Shehnaz *
Employee retention, market orientation, and organizational performance – An empirical study
description Every organization needs to attract, recruit and hold the best talent in today’s competitive environment to survive in the marketplace. The organizations can perform at their best level by utilizing all capabilities of their employees that is possible through employees’ retention. The purpose of this study was to examine the extent to which market orientation assists in achieving organization’s outstanding financial performance by retaining its core employees. A total of 300 self-administrative questionnaires were distributed and only 266 employees gave feedback. Out of 266, response of 18 employees was found incomplete. The data was analyzed with the help of SPSS software. The results demonstrated that market orientation has a significant role in employee retention as well as outstanding organizational financial performance. The outcomes of this study will help organizations understand the importance of market orientation in achieving superior organizational financial performance and in retaining key employees.
format Article
author Fatema Johara,
Sofri Yahya,
Tehseen, Shehnaz *
author_facet Fatema Johara,
Sofri Yahya,
Tehseen, Shehnaz *
author_sort Fatema Johara,
title Employee retention, market orientation, and organizational performance – An empirical study
title_short Employee retention, market orientation, and organizational performance – An empirical study
title_full Employee retention, market orientation, and organizational performance – An empirical study
title_fullStr Employee retention, market orientation, and organizational performance – An empirical study
title_full_unstemmed Employee retention, market orientation, and organizational performance – An empirical study
title_sort employee retention, market orientation, and organizational performance – an empirical study
publisher International Academic Institute for Science and Technology, Haryana, India
publishDate 2018
url http://eprints.sunway.edu.my/849/1/Shehnaz%20Employee%20retention.pdf
http://eprints.sunway.edu.my/849/
https://iaiest.com/about-us/
http://iaiest.com/journals/international-academic-journal-of-business-management/volume-5-issue-3-july-september2018/
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