Trying out new cafes in town: Assessing the impact of café’s physical environment on visit intention
In the face of substantial investments in café physical environment set-up, café’s owners and managers are given little indication concerning their expensive set-up of a café’s overall effectiveness in driving consumer visit intention. This study of a café’s physical environment validates the import...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA
2018
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| Online Access: | http://eprints.sunway.edu.my/985/1/Chong%20Ka%20Leong.docx http://eprints.sunway.edu.my/985/ http://www.jthca.org/jthca |
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| Institution: | Sunway University |
| Language: | English |