Price or pride? Malaysian marine cruising behaviour
Despite substantial investments and promotional efforts in developing cruise tourism in Asia, cruise liner managers and marketers are given little indication concerning the effectiveness of their current marketing programs in driving consumer intentional behaviour. This study of a cruise liners’ mar...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2018
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| Online Access: | http://eprints.sunway.edu.my/993/1/Chong%20Ka%20Leong%20Malaysian%20Cruising%20Behavior.pdf http://eprints.sunway.edu.my/993/ http://doi.org/10.1080/15980634.2018.1471877 |
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| Institution: | Sunway University |
| Language: | English |