Analysing influential factors in university selection using Fuzzy TOPSIS / Nurul Athilah Azaman and Jasmani Bidin

• Main Authors: Azaman, Nurul Athilah, Bidin, Jasmani
• Format: Book Section
• Language: English
• Published: College of Computing, Informatics and Media, UiTM Perlis 2023
• Subjects: Fuzzy decision making
• Online Access: https://ir.uitm.edu.my/id/eprint/100325/1/100325.pdf; https://ir.uitm.edu.my/id/eprint/100325/
• Institution: Universiti Teknologi Mara

Students must carefully choose their university because it will affect their motivation for studying, dedication, and engagement with the university. Normally, students will consider some factors that influence their choice of university. Therefore, this study aims to determine the most important factor that influences students' choice of university. The study also analyzes the preferred university either IPTA or IPTS. Besides, the study is conducted to rank the six variables which are the influence of family, the influence of friends, the university’s image, the university’s environment, suitability with personality and interest, and financial support. The data was collected by distributing questionnaires to 30 experts which are teachers and counselors. They are required to evaluate the issues in this study using linguistic variables ranging from "unaffected" to "very affected". The data was analyzed using Fuzzy TOPSIS. The finding shows that the most influential factor in deciding the university selection is the suitability with personality and interest with a closeness coefficient of 0.4869. The influence of friends is the least important in university selection with a closeness coefficient of 0.4713. This study’s findings might benefit communities such as students, parents, and teachers. Universities may also benefit from it because they need to attract more students to expand their market.