Application of Fuzzy Delphi on the factor influencing buying behaviour for organic food / Nur Syafiqah Abdul Rashid and Mohd Halimi Ab Hamid
There are challenges for organic food retailers to create a marketing strategy to develop their business because they cannot identify the main factors and patterns in consumer buying behaviour towards organic food. This study aims to determine the main factor influencing consumer buying behaviour fo...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
College of Computing, Informatics and Media, UiTM Perlis
2023
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100827/1/100827.pdf https://ir.uitm.edu.my/id/eprint/100827/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Mara |
| Language: | English |