Factors influencing the selection of Halal products among Perlis community using Fuzzy AHP / Nurul Asyqin Abu Bakar and Siti Nor Nadrah Muhamad
Researchers and academics are interested in this study because it aims to understand the factors and sub-factors that affect the selection of Halal products. The researcher was unaware of any prior research or studies conducted to ascertain how much consumers consider the factors and sub-factors inf...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
College of Computing, Informatics and Media, UiTM Perlis
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100838/1/100838.pdf https://ir.uitm.edu.my/id/eprint/100838/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |