The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran

• Main Authors: Jainol, Valeria, Pengiran, Christie Umang Sakai
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Information technology. Information society
• Online Access: https://ir.uitm.edu.my/id/eprint/101054/1/101054.pdf; https://ir.uitm.edu.my/id/eprint/101054/
• Institution: Universiti Teknologi Mara

The purpose of this study was to determine the impacts of social media towards the hotel and also to identify the most prominent social media impact that hotel always earned. The research design for this study was an argumentative study. The approach that was used to collect accurate data was by usi...