Propensity of halalpreneurship among university students / Norfazlina Ghazali, Noorizan Mohamad Mozie and Liatul Izian Ali Husin

• Main Authors: Ghazali, Norfazlina, Mohamad Mozie, Noorizan, Ali Husin, Liatul Izian
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2024
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/101625/1/101625.pdf; https://ir.uitm.edu.my/id/eprint/101625/; https://myjms.mohe.gov.my/index.php/ABRIJ/
• Institution: Universiti Teknologi Mara

This conceptual paper investigates the propensity of Halalpreneurship, i.e., entrepreneurial activities within the framework of Halal principles, among university students in Malaysian public institutions. Drawing upon the Theory of Planned Behavior (TPB) and the Entrepreneurial Event Model (EEM), t...