Canteen service quality and customer satisfaction: a mixed method study / Mylen C. Cano and Vonzhemar M. Hijada II

• Main Authors: Cano, Mylen C., Hijada II, Vonzhemar M.
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/101748/1/101748.pdf; https://ir.uitm.edu.my/id/eprint/101748/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The main objective of the study was to propose a program design to improve the service quality and customer satisfaction of a private school canteen in Davao City, Philippines. The study employed a mixedmethod research approach utilizing a sequential explanatory design. The sample population of 371...