Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim

The lack of local research on the meaning of the National Day logo has resulted in people not understanding the meaning of the National Day logo. This has caused a lack of patriotism among the community. The spirit of nationalism must exist in the community by appreciating the true meaning of indepe...

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Main Author: Md Hashim, Siti Fairuz
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/102195/1/102195.pdf
https://ir.uitm.edu.my/id/eprint/102195/
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Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.102195
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spelling my.uitm.ir.1021952024-11-14T01:45:04Z https://ir.uitm.edu.my/id/eprint/102195/ Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim Md Hashim, Siti Fairuz Decoration and ornament. Design Semiotics. Signs and symbols The lack of local research on the meaning of the National Day logo has resulted in people not understanding the meaning of the National Day logo. This has caused a lack of patriotism among the community. The spirit of nationalism must exist in the community by appreciating the true meaning of independence. The National Day logo is designed to give awareness to the people and is also one of the ways used by the government to convey its desire and mandate. The identity of a country will be reflected in the Malaysian National Day logo. So, this research aims to comprehensively analyze the meaning of each character found in the Malaysian National Day logo by using sign and symbol theory. After conducting a comprehensive study, the researcher used theories from the Charles Sanders Peirce theory of Semiotic [representational, object, and interpretation] and the basic theory of formalistic (element of art and principle of design) in analyzing this logo. The Malaysian National Day logo is analyzed based on several characteristics of the logo, namely color, typography, shape, and visuals. This research was conducted using qualitative research methods using documents, observation, and interviews. This method of combining three findings in the form of triangulation combines a descriptive approach to obtain accurate and comprehensive research data. Findings from this researcher found that some of the characteristics of the National Day logo are such as shape, color, typography, and visuals. There are four types of National Day logos, which are logotypes, symbolic logos, abstract logos, and combination logos. The national identity elements found in the Malaysian National Day Logo include the 1Malaysia icon, the Malaysian flag, hibiscus flowers, Vision 2020 musical instruments, and human figures. This research has provided a complete contribution to the interpretation and design evolution of the Malaysian National Day logo from 1976 until 2020. A type of national identity symbol that has been clarified can be used as a guideline for the Government and designers in designing the National Day logo in the future. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102195/1/102195.pdf Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/102195.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Decoration and ornament. Design
Semiotics. Signs and symbols
spellingShingle Decoration and ornament. Design
Semiotics. Signs and symbols
Md Hashim, Siti Fairuz
Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
description The lack of local research on the meaning of the National Day logo has resulted in people not understanding the meaning of the National Day logo. This has caused a lack of patriotism among the community. The spirit of nationalism must exist in the community by appreciating the true meaning of independence. The National Day logo is designed to give awareness to the people and is also one of the ways used by the government to convey its desire and mandate. The identity of a country will be reflected in the Malaysian National Day logo. So, this research aims to comprehensively analyze the meaning of each character found in the Malaysian National Day logo by using sign and symbol theory. After conducting a comprehensive study, the researcher used theories from the Charles Sanders Peirce theory of Semiotic [representational, object, and interpretation] and the basic theory of formalistic (element of art and principle of design) in analyzing this logo. The Malaysian National Day logo is analyzed based on several characteristics of the logo, namely color, typography, shape, and visuals. This research was conducted using qualitative research methods using documents, observation, and interviews. This method of combining three findings in the form of triangulation combines a descriptive approach to obtain accurate and comprehensive research data. Findings from this researcher found that some of the characteristics of the National Day logo are such as shape, color, typography, and visuals. There are four types of National Day logos, which are logotypes, symbolic logos, abstract logos, and combination logos. The national identity elements found in the Malaysian National Day Logo include the 1Malaysia icon, the Malaysian flag, hibiscus flowers, Vision 2020 musical instruments, and human figures. This research has provided a complete contribution to the interpretation and design evolution of the Malaysian National Day logo from 1976 until 2020. A type of national identity symbol that has been clarified can be used as a guideline for the Government and designers in designing the National Day logo in the future.
format Thesis
author Md Hashim, Siti Fairuz
author_facet Md Hashim, Siti Fairuz
author_sort Md Hashim, Siti Fairuz
title Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
title_short Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
title_full Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
title_fullStr Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
title_full_unstemmed Manifestation of meaning in national identity through semiotic theory approach in the national day logo of Malaysia / Siti Fairuz Md Hashim
title_sort manifestation of meaning in national identity through semiotic theory approach in the national day logo of malaysia / siti fairuz md hashim
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/102195/1/102195.pdf
https://ir.uitm.edu.my/id/eprint/102195/
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