Research on male underwear among UiTM Sabah branch student / Marcos Doisey

• Main Author: Doisey, Marcos
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/102560/1/102560.pdf; https://ir.uitm.edu.my/id/eprint/102560/
• Institution: Universiti Teknologi Mara

Now a day, there is a lot of type of underwear in the markets. With a lot of purchasing behavior from customers, this research was conducted to determine the purchasing behavior of male underwear in UiTM campus Kota Kinabalu. This can help the marketer to better determine the demand of male underwear among the UiTM's students. This research is about the purchasing behavior of UiTM's student about man underwear which has conducted in the UiTM campus Kota Kinabalu. However, this research is only focuses on the male students and not conducted in female students. Since there is a lot of type of underwear, this research was purposed to find out what brand, design and fabric that frequently used by student. Other than that, this research was conducted to find out how much the budget spends by student to buy underwear.