Building customer retention through social media marketing in the hospitality industry / Jesica Chong Yue Ling
The usage of Social Media Tools is expanding in all age ranges across all socio economic groups. Considering this, a number of hoteliers in Sabah have focus and paying much attention by using the means of these useful tools to increase the awareness of their products and services. Hence, the purpose...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/103884/1/103884.pdf https://ir.uitm.edu.my/id/eprint/103884/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |