Self-branding for athletes: the art of cultivating identity and influence / Razif Sazali
Athletes in modern sports are no longer merely competitors on the field; they have evolved into multifaceted individuals whose influence extends well beyond the confines of their sport (Zhang, 2022). The concept of athlete self-branding has emerged as a crucial aspect of their careers, allowing them...
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| Format: | Monograph |
| Language: | English |
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Academy of Language Studies, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/104311/1/104311.pdf https://ir.uitm.edu.my/id/eprint/104311/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Athletes in modern sports are no longer merely competitors on the field; they have evolved into multifaceted individuals whose influence extends well beyond the confines of their sport (Zhang, 2022). The concept of athlete self-branding has emerged as a crucial aspect of their careers, allowing them to create a unique identity, interact with fans on a personal level, and leverage their influence for both personal and societal development. This article provides the significance of athlete self-branding, its fundamental principles and the tangible advantages across in the digital age. |
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