Corporate sports sponsorship: a comparison between public and private sponsors in Malaysia / Radzliyana Radzuwan
Sponsorship has become a major source of funding for special and on-going sporting events. As a result, sports organization managers may question the return they receive on their investment in such events. Manager may find that potential sponsors are reluctant to invest in sporting activities (McCar...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104918/1/104918.pdf https://ir.uitm.edu.my/id/eprint/104918/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |