Corporate sports sponsorship: a comparison between public and private sponsors in Malaysia / Radzliyana Radzuwan

Sponsorship has become a major source of funding for special and on-going sporting events. As a result, sports organization managers may question the return they receive on their investment in such events. Manager may find that potential sponsors are reluctant to invest in sporting activities (McCar...

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Bibliographic Details
Main Author: Radzuwan, Radzliyana
Format: Student Project
Language:English
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104918/1/104918.pdf
https://ir.uitm.edu.my/id/eprint/104918/
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Institution: Universiti Teknologi Mara
Language: English