The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]

Politeness strategies play a vital role in communication in order to avoid any conflicts or offending other people 's feelings. Showing good manners and uttering good words are extremely important in Islam. This is in line with the Prophet Muhammad's teaching for his followers to be kind a...

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Main Authors: Noor Azam, Nur Qamarina, Badaruddin, Zuraidar, Ismail, Marina, Rashid Ali, Farrah Diebaa, Md Supie, Hawa Syamsina
Format: Article
Language:English
Published: UiTM Cawangan Johor 2024
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Online Access:https://ir.uitm.edu.my/id/eprint/110397/1/110397.pdf
https://ir.uitm.edu.my/id/eprint/110397/
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Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.110397
record_format eprints
spelling my.uitm.ir.1103972025-03-05T07:06:57Z https://ir.uitm.edu.my/id/eprint/110397/ The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.] iij Noor Azam, Nur Qamarina Badaruddin, Zuraidar Ismail, Marina Rashid Ali, Farrah Diebaa Md Supie, Hawa Syamsina Social perception. Social cognition Communication. Mass media Politeness strategies play a vital role in communication in order to avoid any conflicts or offending other people 's feelings. Showing good manners and uttering good words are extremely important in Islam. This is in line with the Prophet Muhammad's teaching for his followers to be kind and speak compassionately. In communication, conflicts may occur due to misunderstanding and misinterpreting especially when communicating inter-culturally. The Prophet Muhammad advised us to speak beneficently or keep silent (Muslim & Bukhari). Therefore, the use of politeness in communication is important to bridge good social communication between speakers. However, different cultures may have different strategies and different interpretations of the concepts of politeness strategy in communication. Hence, this study aimed to identify the types of politeness strategies as well as the most dominant strategies employed by ten selected Asian and Western social media influencers. This study also highlighted the differences and similarities of politeness strategies between two different cultures in social media. The data - the influencers' Instagram captions were analysed using qualitative method and classified according to Brown and Levinson's (1987) politeness theory. The results indicated that positive politeness strategies are the most dominant strategies employed by Asian and Western social media influencers compared to negative politeness strategies, off-record strategies and bald on-record strategies. Hence, this study showed that the influencers practised good manners and kind words in their online communication with the public as preached by the Prophet Muhammad. This research hopes to highlight the importance of politeness strategies and the effects of the strategies on communication. Keywords: Communication, Influencers, Instagram, Politeness strategies, Social media UiTM Cawangan Johor 2024 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/110397/1/110397.pdf The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]. (2024) Insight Journal (IJ) <https://ir.uitm.edu.my/view/publication/Insight_Journal_=28IJ=29/>, 11. pp. 430-441. ISSN 2600-8564
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social perception. Social cognition
Communication. Mass media
spellingShingle Social perception. Social cognition
Communication. Mass media
Noor Azam, Nur Qamarina
Badaruddin, Zuraidar
Ismail, Marina
Rashid Ali, Farrah Diebaa
Md Supie, Hawa Syamsina
The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
description Politeness strategies play a vital role in communication in order to avoid any conflicts or offending other people 's feelings. Showing good manners and uttering good words are extremely important in Islam. This is in line with the Prophet Muhammad's teaching for his followers to be kind and speak compassionately. In communication, conflicts may occur due to misunderstanding and misinterpreting especially when communicating inter-culturally. The Prophet Muhammad advised us to speak beneficently or keep silent (Muslim & Bukhari). Therefore, the use of politeness in communication is important to bridge good social communication between speakers. However, different cultures may have different strategies and different interpretations of the concepts of politeness strategy in communication. Hence, this study aimed to identify the types of politeness strategies as well as the most dominant strategies employed by ten selected Asian and Western social media influencers. This study also highlighted the differences and similarities of politeness strategies between two different cultures in social media. The data - the influencers' Instagram captions were analysed using qualitative method and classified according to Brown and Levinson's (1987) politeness theory. The results indicated that positive politeness strategies are the most dominant strategies employed by Asian and Western social media influencers compared to negative politeness strategies, off-record strategies and bald on-record strategies. Hence, this study showed that the influencers practised good manners and kind words in their online communication with the public as preached by the Prophet Muhammad. This research hopes to highlight the importance of politeness strategies and the effects of the strategies on communication. Keywords: Communication, Influencers, Instagram, Politeness strategies, Social media
format Article
author Noor Azam, Nur Qamarina
Badaruddin, Zuraidar
Ismail, Marina
Rashid Ali, Farrah Diebaa
Md Supie, Hawa Syamsina
author_facet Noor Azam, Nur Qamarina
Badaruddin, Zuraidar
Ismail, Marina
Rashid Ali, Farrah Diebaa
Md Supie, Hawa Syamsina
author_sort Noor Azam, Nur Qamarina
title The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
title_short The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
title_full The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
title_fullStr The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
title_full_unstemmed The politeness strategies employed by Asian and western social media influencers/ Nur Qamarina Noor Azam ... [et al.]
title_sort politeness strategies employed by asian and western social media influencers/ nur qamarina noor azam ... [et al.]
publisher UiTM Cawangan Johor
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/110397/1/110397.pdf
https://ir.uitm.edu.my/id/eprint/110397/
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