Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman

• Main Author: Mohd Lokman, Anitawati
• Format: Article
• Language: English
• Published: Faculty of Computer and Mathematical Sciences 2010
• Online Access: https://ir.uitm.edu.my/id/eprint/11102/1/11102.pdf; https://doi.org/10.24191/mjoc.v1.0001; https://ir.uitm.edu.my/id/eprint/11102/; https://mjoc.uitm.edu.my/; https://doi.org/10.24191/mjoc.v1.0001
• Institution: Universiti Teknologi Mara

Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. T...