A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

• Main Authors: McKay, Sandra, Tate, Uday, Blalock, Mary
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2002
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Computer networks. Electronic information resources. Including the Internet; Electronic commerce; United States
• Online Access: http://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf; http://ir.uitm.edu.my/id/eprint/11435/; https://jibe.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational le...