Testing the effectiveness of health risk messages : threat and efficacy processing / Thinavan Periyayya and Vincent Wee Eng Kim
This is a micro study of an on-going macro study of the different categories of fear appeals used in the on-going national anti-smoking campaign. A quasi-experimental design was used to study the respondents’ responses to the anti-smoking print advertisement campaign. Two types of advertisements wer...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2014
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/12438/1/AJ_THINAVAN%20PERIYAYYA%20SMRJ%2014%201.pdf http://ir.uitm.edu.my/id/eprint/12438/ https://smrj.uitm.edu.my/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Mara |
| Language: | English |