A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob

• Main Authors: Mohd Saman, Fatimah, Ayob, Mohammad Zaki
• Format: Article
• Language: English
• Published: Institute of Research, Development and Commercialization (IRDC) 2007
• Subjects: Marketing; Branding (Marketing); Herbs. Herbal teas
• Online Access: http://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf; http://ir.uitm.edu.my/id/eprint/13018/; https://smrj.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is on...