Customers’ perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]

• Main Authors: Voon, Boo Ho, Kueh, Karen Meng Koon, Unggah, Lois, Chali, Raymond
• Format: Article
• Language: English
• Published: Research Management Institute (RMI) 2009
• Subjects: Marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/13070/1/AJ_VOON%20BOO%20HO%20SMRJ%2009%201.pdf; http://ir.uitm.edu.my/id/eprint/13070/; https://smrj.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Restaurant plays a key role in attracting tourists and hence contributes significantly to a country’s economy. Restaurant service quality should therefore be well managed and sustained to ensure continuous and increased patronage. In this respect, the determinants and consequences of restaurant ser...