A report on Petang Island Resort ‘the effectiveness of marketing strategies’ / Ghani Omar, Syahrul Hezrin Mahmud and Najdah Abd Aziz

• Main Authors: Omar, Ghani, Mahmud, Syahrul Hezrin, Abd Aziz, Najdah
• Other Authors: Hassan Basri, Fazimah
• Format: Student Project
• Language: English
• Published: Pusat Pendidikan Lanjutan, UiTM 2007
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/13571/2/13571.pdf; https://ir.uitm.edu.my/id/eprint/13571/
• Institution: Universiti Teknologi Mara

The intensive promotional effort about Tourism Malaysia, particularly in the Asia Region, has contributed to the rebound of 1.5 Million tourist arrivals in 2004. This figure has increased from year to year .Based on this figure, the high percentage of tourist arrival in Malaysia are from ASEAN count...