Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman

• Main Author: Abdul Rahman, Nor Irwani
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/14103/1/TM_NOR%20IRWANI%20ABDUL%20RAHMAN%20BM%2015_5.pdf; https://ir.uitm.edu.my/id/eprint/14103/
• Institution: Universiti Teknologi Mara

Malaysian retailers are faced with intense competition and increasing demand from customers. Thus, they need to understand the determinants that influence customer loyalty in order to maintain their competitiveness. Given that situation, this study attempts to contribute in academic field by using e...