The impact of mass customization products on consumer needs / Afiqah Abdullah
Mass customization as one of the popular business strategies in designed to simultaneously compete on two important competitive priorities, which is the price and customization level of a product itself Mass customization is a unique strategy whose implement the promises with the customers in all fo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/14169/1/TD_AFIQAH%20ABDULLAH%20AD%2015_5.pdf http://ir.uitm.edu.my/id/eprint/14169/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |