Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi

• Main Author: Amrahi, Amril Mu’idzuddin
• Format: Thesis
• Language: English
• Published: 2013
• Online Access: http://ir.uitm.edu.my/id/eprint/17684/2/TM_AMRIL%20MU%E2%80%99IDZUDDIN%20AMRAHI%20HM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/17684/
• Institution: Universiti Teknologi Mara

Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel interne...