Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang

• Main Author: Awang, Zaimatul
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/17730/1/TM_ZAIMATUL%20AWANG%20HM%2013_5.pdf; https://ir.uitm.edu.my/id/eprint/17730/
• Institution: Universiti Teknologi Mara

Retail industry has been recognized as one of the industries that contributed to the rapid expansion of economic in Malaysia. As shopping malls is one of the sectors of the retail industry, it has played a prominent role in making Kuala Lumpur as number two of shopper paradise in Asia Pacific. Each...