Go - Life Enterprise: "Fruit Cutter Tumbler" / Muhammad Shakir Zakaria...[et.al]

• Main Authors: Zakaria, Muhammad Shakir, Abd Razak, Radziah, Mohd Azmi, Nur Munirah, Syafiqul Hafiz, Mohamad, Rahim, Nurul Nadia
• Format: Entrepreneurship Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2017
• Subjects: Planning. Business planning. Strategic planning; Technology. Technological innovations
• Online Access: http://ir.uitm.edu.my/id/eprint/18864/1/ETR_MUHAMMAD%20SHAKIR%20ZAKARIA%20M%20AT%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/18864/
• Institution: Universiti Teknologi Mara

GoLife Enterprise is a business partnership. The business address is at G-17, Jalan Plumbum, Seksyen 7, Shah Alam, Selangor Darul Ehsan. There are 5 shareholders that have cooperated and responsible in collecting some capitals to build this company. They are Muhammad Shakir Bin Zakaria as general manager, Radziah Abd Razak as administration manager, Nur Munirah binti Mohd Azmi as marketing manager, Mohamad Syafiqul Hafiz as operation manager and Nurul Nadia binti Rahim as financial manager. The main focus of this business is to produce high quality of farm and housemate tools and apparatus that can serve demand from local and international. The first our innovations product by GoLife Enterprise is FRUIT CUTTER TUMBLER that comes with combination of conventional and modem technologies. Although our product is existing in the market but we making some adjustment and improvement to make sure the fruit cutter tumbler to be different from others cutter by applying some special features such as sharp cutter blade, light in the weight and etc. Fruit cutter tumbler is a type of innovation to help users to slice fruits into section on one swift movement making it perfect for making bite sized chunk. Safe and health, suit to apple, pear, orange and other fruits, quick and easy to use and portable at anytime and anywhere because it is light in weight and small in size. We also would like to produce our own brand to reduce cost. Other than that, we also would like to expand our business to become more competitive and comprehensive. Next, just like another company we also have the marketing strategies that have one target market. Our company target market is office worker, housewife, health-trainer and student. Fruit cutter tumbler act as our product because in take opportunity on people who are living in healthy life-style where they love to eat healthy food, discovering the potential of using this innovation due to changes in demographic and perceptual and help people to consume fresh fruits without using a lot of time for preparation. In additions, we have our competitors that survive in sell the product that have same nature of business like us. Our competitors come from the same industry but different level of business. Examples the competitors are Tupperware, Nicer Dicer Plus and Zicome that contribute to our market segmentation. Last but not least, we will do the promotions regarding our product to people out there because their knowledge about cutter fruit is limited and maybe one day, tumbler fruit cutter will be a substitute product against other knives.