Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

• Main Author: Safira, Anya
• Format: Article
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
• Subjects: Islamic ethics; Moral and ethical aspects
• Online Access: http://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19361/; http://www.jthca.org
• Institution: Universiti Teknologi Mara

Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethica...