Malaysian tourists’ motivation towards outbound tourism / Mohd Hafiz Mohd Hanafiah, Zulhan Othman...[et al]

• Main Authors: Mohd Hafiz, Mohd Hanafiah, Zulhan, Othman, Muhammad Izzat, Zulkifly, Hazmal, Ismail, Mohd Raziff, Jamaluddin
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Tekonologi MARA Selangor, Puncak Alam Campus 2010
• Subjects: Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/19438/1/AJ_MOHD%20HAFIZ%20MOHD%20HANAFIAH%20JTHCA%2010.pdf; http://ir.uitm.edu.my/id/eprint/19438/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to unders...