Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]

• Main Authors: Darson, Mohamad Daim, Md. Hasim, Ahmad Khairuman, Adanan, Akmal, Mohd Kodri, Aida Nur
• Format: Article
• Language: English
• Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
• Subjects: Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/19489/1/AJ_MOHAMAD%20DAIM%20DARSON%20%20JTHCA%2017.pdf; http://ir.uitm.edu.my/id/eprint/19489/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of...