Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]

• Main Authors: Ali, Siti Meriam, Harun, Etty Harniza, Abdul Jalil, Muna, Mohamed Salleh, Musdiana
• Format: Research Reports
• Language: English
• Published: Institute of Research Management & Innovation (IRMI) 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/19540/
• Institution: Universiti Teknologi Mara

This study attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone). The data obtained from the survey were analyzed with chi- square test, ANOVA, and correlation analysis. Re...