Determining the factors affecting consumer’s purchase intention towards foreign brands among the y-generation in the northern area of Malaysia / Etty Harniza Harun, Mahazir Ismail, Nur Aizureen Anwar

• Main Authors: Harun, Etty Harniza, Ismail, Mahazir, Anwar, Nur Aizureen
• Format: Research Reports
• Language: English
• Published: Institute of Research Management & Innovation (IRMI) 2014
• Subjects: Educational psychology; Types of education
• Online Access: http://ir.uitm.edu.my/id/eprint/19658/1/LP_ETTY%20HARNIZA%20HARUN%20IRMI%20K%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/19658/
• Institution: Universiti Teknologi Mara

Marketers in the developing nation is now facing with greater challenge as they have to compete with marketers from outside their home country in attracting consumers to buy their product. Having to look at the current scenario in Malaysia, efforts has been made to survey and compare the number of l...