The ‘Me-Too’ phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]

The ‘Me-Too’ phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]

This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer’s buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual analysis...

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Bibliographic Details
Main Authors: Amin Nudin, Anith Liyana, Shamsudin, Wan Nur Khalisah, Abdul Ghafar, Izwan, Samsuri, Norsharina, Mohamed Yussof, Fatrisha
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Design
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19833/2/PRO_ANITH%20LIYANA%20AMIN%20NUDIN%20M%2016.pdf
http://ir.uitm.edu.my/id/eprint/19833/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/19833/2/PRO_ANITH%20LIYANA%20AMIN%20NUDIN%20M%2016.pdf
http://ir.uitm.edu.my/id/eprint/19833/

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