The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]

• Main Authors: Khalil, Musaddiq, Zainol, Amer Shakir, Dasuki, Shaliza, Marziana, Liza, Idris, Khazilah, Radzi, Fazlina
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Academies and learned societies (General)
• Online Access: http://ir.uitm.edu.my/id/eprint/19926/1/PRO_MUSADDIQ%20KHALIL%20M%2016.pdf; http://ir.uitm.edu.my/id/eprint/19926/
• Institution: Universiti Teknologi Mara

The tourism industry has been one of the major key-economic growths in Malaysia. Exploration of different types of events has changed the sector drastically in achieving the high impact factor. Hallmark Event has been one of the best solutions not only to create bigger crowds but to also promote and...