Modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah

• Main Author: Abdullah, Noordini
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2016
• Subjects: Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/20023/1/ABS_NOORDINI%20ABDULLAH%20TDRA%20VOL%2010%20IGS%2016.pdf; http://ir.uitm.edu.my/id/eprint/20023/
• Institution: Universiti Teknologi Mara

The role of universities in attracting postgraduate students to achieve a research university status has attracted the attention of scholars. While there is growing consensus that branding and internationalization is important, the relationship between a university’s research status, its strategy an...