The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]

• Main Authors: Mohammed Shaed, Munirah, Tamby Chik, Chemah, Aini, Noorsyamimi, Nongchik, Nurulhuda
• Format: Article
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/20635/1/AJ_MUNIRAH%20MOHAMMED%20SHAED%20JTHCA%2015.pdf; http://ir.uitm.edu.my/id/eprint/20635/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The purpose of the research study is to create a general awareness for specific promotional tools using multi senses which are sound and vision and how it influence customer purchasing behaviour in institutional foodservice specifically in cafeterias. Even though markets and retailers start to apply...