Malaysian local functional food attributes and customer satisfaction / Fadzilah Mohd Shariff, Dg. Khairunisa Ahmad Sapawi and Hassnah Wee

• Main Authors: Mohd Shariff, Fadzilah, Ahmad Sapawi, Dg. Khairunisa, Wee, Hassnah
• Format: Article
• Language: English
• Published: 2016
• Subjects: Nutrition. Foods and food supply; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/20640/1/AJ_FADZILAH%20MOHD%20SHARIFF%20JTHCA%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/20640/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The purpose of this article is to identify the local functional food attributes and literature on their relationship with customer satisfaction. Quality functional food attributes can provide a powerful competitive advantage towards consumer behavior. The literature indicated that the impact of loca...